KK集团

KKV PRIVACY POLICY.

Effective Date: October 19, 2026

Last Updated: October 19, 2026

1. Introduction

KKV (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information in accordance with Republic Act No. 10173, otherwise known as the Data Privacy Act of 2012, its Implementing Rules and Regulations, and applicable issuances of the National Privacy Commission (NPC).

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit our website, contact us, interact with our online services, or otherwise communicate with us.

By using our website, you acknowledge that you have been informed of the personal data processing practices described in this Privacy Policy. Where consent is the applicable legal basis, we will obtain it as required by law.

2. Personal Information We Collect

Depending on your interaction with our website and services, we may collect the following categories of information:

A. Personal Information You Provide

  • Full name
  • Email address
  • Contact number
  • Information included in inquiries, feedback, complaints, or other communications
  • Other information you voluntarily provide through our website

B. Technical and Website Usage Information

When you visit our website, certain technical information may be collected, depending on the website's configuration. This may include:

  • Internet Protocol (IP) address
  • Browser type and version
  • Device and operating system information
  • Pages visited and time spent on the website
  • Website access logs and related technical information

C. Other Information

We may process additional information when necessary for a specific, legitimate, and lawful purpose, provided that the processing complies with applicable data privacy requirements.

We do not intend to collect personal information that is unnecessary for the purpose for which it is obtained.

3. Purposes of Processing

KKV may process personal information for the following purposes, where applicable:

  • To respond to inquiries, feedback, and requests.
  • To provide information about our products, services, stores, and business activities.
  • To communicate with customers and other individuals who contact us.
  • To improve website functionality, performance, security, and user experience.
  • To investigate technical issues, suspicious activities, or potential security incidents.
  • To manage complaints and resolve concerns.
  • To comply with applicable laws, regulations, and lawful requests from authorized government authorities.
  • To establish, exercise, or defend legal claims where necessary and lawful.
  • To carry out other purposes that are disclosed to you at the time of collection and are compatible with the original purpose.

We will process personal information only when an appropriate lawful basis exists under applicable law.

4. Lawful Basis for Processing

Depending on the circumstances, KKV may rely on one or more lawful bases permitted by the Data Privacy Act of 2012, including:

  • Your consent, when consent is required.
  • The necessity of processing to fulfill a contract or take steps requested before entering into a contract.
  • Compliance with a legal obligation.
  • Protection of vital interests, where applicable.
  • The pursuit of legitimate interests, provided that the rights and freedoms of the data subject are not overridden.
  • Other lawful grounds recognized under applicable Philippine law.

Where consent is the applicable basis, you may withdraw it, subject to legal limitations and the consequences of discontinuing the relevant processing.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to maintain website functionality, understand website traffic, improve user experience, and support security.

Cookies may include:

  • Essential cookies: Required for the website to operate properly.
  • Analytics cookies: Used to understand how visitors interact with the website, if analytics tools are enabled.
  • Preference cookies: Used to remember selected website settings, if available.

The actual cookies used will depend on the website's configuration and the third-party services integrated into it.

You may manage cookies through your browser settings and, where applicable, through our website's cookie preference controls. Disabling certain cookies may affect website functionality.

6. Sharing and Disclosure of Personal Information

KKV does not disclose personal information indiscriminately. We may share personal information only when necessary, appropriate, and permitted by law, including with:

  • Authorized KKV personnel who require the information to perform their duties.
  • Service providers supporting website hosting, maintenance, security, communications, or other legitimate business operations.
  • Professional advisers, auditors, and legal representatives where necessary.
  • Government agencies, regulators, courts, or law enforcement authorities when required or authorized by law.
  • Other parties where disclosure is otherwise supported by a valid lawful basis and appropriate safeguards.

Where third-party service providers process personal information on our behalf, KKV will implement appropriate contractual, organizational, and security measures, as applicable.

Any sharing with affiliated companies or other entities must have an appropriate legal basis and comply with applicable data privacy requirements.

7. International Data Transfers

If personal information is transferred to or accessed from locations outside the Philippines, KKV will implement appropriate safeguards and ensure that the transfer complies with applicable Philippine data privacy laws and regulations.

Such transfers will be limited to legitimate purposes and handled in accordance with applicable legal requirements.

8. Data Retention

KKV will retain personal information only for as long as necessary to fulfill the purpose for which it was collected, comply with legal and regulatory obligations, resolve disputes, enforce agreements, or establish, exercise, or defend legal claims.

Retention periods may vary depending on the nature of the information, the purpose of processing, applicable laws, and legitimate business requirements.

When personal information is no longer necessary, it will be securely deleted, destroyed, anonymized, or otherwise disposed of in accordance with applicable retention and disposal procedures, subject to legal requirements.

9. Data Security

KKV is committed to implementing reasonable and appropriate organizational, physical, and technical safeguards to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

These measures may include:

  • Access controls and authorization procedures.
  • Appropriate confidentiality obligations and personnel awareness.
  • Security measures for systems, devices, and information repositories.
  • Secure handling, storage, transmission, and disposal of personal information.
  • Monitoring and response procedures for potential security incidents.

Although we take reasonable steps to protect personal information, no website or electronic transmission can be guaranteed to be completely secure.

Where required by law, KKV will notify affected individuals and the NPC of personal data breaches in accordance with applicable requirements.

10. Your Rights as a Data Subject

Subject to applicable law and any relevant exceptions, you may exercise the following rights under the Data Privacy Act of 2012:

  • Right to be informed: To know whether your personal information is being or has been processed and the relevant details of that processing.
  • Right to access: To request access to your personal information, subject to applicable requirements.
  • Right to object: To object to certain processing activities where permitted by law.
  • Right to rectification: To request the correction of inaccurate or incomplete personal information.
  • Right to erasure or blocking: To request the removal, blocking, or destruction of personal information under circumstances provided by law.
  • Right to damages: To seek compensation for damages sustained due to inaccurate, incomplete, outdated, false, unlawfully obtained, or unauthorized use of personal information, where the legal requirements are met.
  • Right to data portability: To obtain or request the transfer of personal information in a structured, commonly used electronic format where the right applies.
  • Right to lodge a complaint: To file a complaint with the NPC if you believe your personal information has been processed unlawfully or your data privacy rights have been violated.

You may exercise these rights by contacting our Data Protection Officer through the contact details provided below. We may request reasonable information to verify your identity and protect your personal information before acting on your request.

Some requests may be subject to legal limitations, applicable exceptions, or other lawful grounds for continued processing.

11. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, or services. These third parties may have their own privacy policies and practices.

KKV is not responsible for the privacy practices of independent third-party websites. We encourage you to review their privacy policies before providing personal information.

12. Privacy of Children

Our website is not intended to knowingly collect personal information from children without an appropriate lawful basis and the safeguards required by applicable law.

Where personal information relating to a child is processed, KKV will apply appropriate protections and comply with applicable legal requirements.

If you believe that a child has provided personal information through our website in circumstances that require further review, please contact our Data Protection Officer.

13. Changes to This Privacy Policy

KKV may update this Privacy Policy from time to time to reflect changes in our business operations, website functionality, applicable laws, or data processing practices.

The updated version will be published on this page, together with the revised effective date or last updated date.

Where required by law, we will provide additional notice or obtain consent before implementing material changes that require it.

14. Contact Our Data Protection Officer

For questions, concerns, or requests relating to this Privacy Policy or the processing of your personal information, you may contact our Data Protection Officer (DPO):

Company:
KKV RETAIL CORPORATION
Data Protection Officer:
RON ERIC J. LEGASPI - DPO
Business Address:
UNIT 1901-1902 PARK TRIANGLE CORPORATION PLAZA, 32ND STREET CORNER 11TH AVENUE, FORT BONIFACIO, BONIFACIO GLOBAL CITY, TAGUIG CITY, FOURTH DISTRICT, NATIONAL CAPITAL REGION (NCR), 1634

Please include sufficient details about your concern or request so that we can assess and respond appropriately.

You may also contact the National Privacy Commission through its official website at https://privacy.gov.ph/ for information about your data privacy rights or its complaint procedures.

15. Commitment to Privacy

KKV is committed to respecting the privacy of individuals and handling personal information responsibly, transparently, and in accordance with applicable Philippine data privacy laws.

We will continue to review our privacy practices and implement appropriate safeguards to support the protection of personal information entrusted to us.

End of Privacy Policy